Business Opportunity Success Tip #6
Business Opportunity Success Tip #6
Guest Post:
Market Yourself!
Once an entrepreneur has finally set up his company, incessant marketing is usually what follows next. You don’t have to spend a fortune in order to implement a successful marketing campaign. There are many ways indeed to spread the word out about your offerings. The following are just some of the most well-known methods.
Press Releases – Big and small companies use it all the time. It doesn’t cost a fortune too. Internet press releases are also a good way to send the word out. eMediawire is a good example. For a low fee, companies of all sizes can get their press releases distributed widely over popular internet news sites like Google News or Yahoo News. The site is reputable and frequented by a journalist from traditional media. With luck, you might even end up being featured in a prominent newspaper. Press releases are a good way to generate some buzz.
Pay-Per-Click Advertising – Increasingly becoming the preferred way to advertise, especially for small businesses, pay-per-click advertising is cheap, effective and accessible to everyone. Especially worth noting is pay-per-click advertising. This allows you to display your ads across many websites, and not pay for anything unless someone actually becomes interested in your ad and clicks it. Many small companies have profited from using this method of internet advertising – it’s excellent especially for businesses that can sell online.
Traditional Advertising – Displaying ads on local newspapers and trade magazines can be costly but can provide lots of exposure. The trick in using traditional print advertising is to carefully select which publications can provide the most exposure to potential customers. Advertising on your local radio can also be beneficial. However, since traditional media relies on “push marketing” where viewers are not necessarily looking for information on pertinent topics, the efficacy of such campaigns is a bit harder to predict.
In order to be successful, you not only need to attract new customers often, but you need to retain the ones you already have as well.
You can do this by increasing their loyalty to you. This can be in the form of exclusive privileges, promos or offerings that only your clients can avail. Free services or reduced pricing are strong incentives for customers to become loyal. Solid customer support is also an excellent way to keep customers from looking elsewhere.
Word-of-mouth may be slow in attracting new customers, but it’s a sure-fire indicator that you are doing things right. Nothing is more powerful than the recommendation of happy customers.
For this to happen, they usually have to feel strongly about your offerings in order to recommend them to someone else they know. Remember that business is about fulfilling, or surpassing, the requirements of your customers. Until you achieve word-of-mouth popularity you have to keep on improving your business.
