Article marketing as a concept is quite simple:

1. You write articles that include a link to your website or to an affiliate page

2. You submit articles to free online article directories (free-press-release, prlog, goarticles, etc..)

3. People read your articles online and click the link to visit your website

4. Once at your website (or affiliate page) your readers purchase the item you are promoting and you earn commission.

Article marketing can also be used as a vehicle to send visitors (also known as “traffic”) to websites or blogs which contain classified advertisements. In this case you will get paid a small amount by the advertisers each time a visitor clicks on one of the advertisements. The actual amount depends upon the popularity of the keywords in the ad. These ads are called pay per click advertisements (usually referred to as “PPC”). The most popular source of these ads is Google “Adsense” but there are other companies who run PPC advertising as well. (MSN, YAHOO)

Another valid aspect of affiliate article marketing is the writing of articles to use as content on your own websites or blogs. If your websites or blogs contain daily fresh unique content, they are more likely to achieve higher rankings in search engine results. This content should be written daily (if possible), but no less than 3 times per week. If you are not a good writer, then find a quality article writing company or individual to write for you. You can also purchase article writing and submission software like “Article Marketing Robot.”

To capture the full power of article marketing, affiliates (or other online business owners) should write articles for their own websites or blogs as well as submitting articles to online article directories and posting their articles on various “Web 2.0″ or social media sites (facebook, twitter, etc..) to form what is called a “link wheel”

Article marketing has many advantages for internet marketers, and for affiliate marketers looking to promote their products or services online. Here are a few of those advantages:

1. Article marketing is free

2. Article marketing is simple

3. Anyone can do article marketing (if you can’t write your own articles, you can use a ghost writer)

4. Article marketing is entirely legitimate.

The increasing popularity of article marketing is mainly due to the fact that it is free. It is also popular because it works so effectively to generate highly targeted leads. Employing article marketing techniques can result in generating daily income from home for absolutely 100% free.

The most successful marketers use a combination of free and paid for tools and resources to generate leads. You have probably heard the old saying “less is more”, but on the internet more is definitely more: the more you promote your affiliate products, the more you will earn. You can definitely acheive success at making money online using free tools and resources, but you can increase your profits exponentially by investing in good marketing tools.

So why can’t you use the same principle when you think about delegating or outsourcing tasks to someone else? For example if you want to hire a marketing consultant to put a marketing plan together you will need to provide them with a brief of what you want. It would be the same if you wanted to hire a Virtual Assistant (VA) to help you manage some part of your administration.

Here’s my thoughts on how using SMART can help you think about developing your outsourcing brief in a structured way. You can even use the principle to check whether the work is completed to your specifications.

SPECIFIC

We all know a brief that is concise is much easier for a person to read and comprehend. However it can mean much more than simply being concise. When looking at what to write in your brief also think in terms of the specific audience who will be reading it.

Ask yourself what is your specific purpose in writing the brief. Exactly what is it you want? A logo, an article, someone to monitor your emails?

Thinking about these things before you begin writing your brief will enable you to be structured in your approach, and concise in your use of words.

Once you have written the first draft, consider whether it really does meet your intended purpose.

MEASURABLE

Whilst you are developing your brief think about how are you going to measure the quotes against each other. The lowest quote will not always be the best quote.

One way is to create a spreadsheet and on the left hand side list all the key points that you will measure the replies by. This should be made easier if your brief is specific as you can copy and paste parts into your document.

Across the top of the document list all outsourcers and then once you’ve received the quotes you can work through each of their quotes and mark off against your list. This could be as easy as a tick or cross or if there isn’t too much difference you might want to give them a mark out of five.

A small amount of work up front will save you a lot of time and potential costly mistakes later.

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ACHIEVABLE

When you develop the specifics of the brief think about whether what you are asking for can be done.

Is it technically possible?
Is your delivery timeframe too short?
Is what you want too big to be one project. Is it better broken down into more manageable tasks.
If you are new to outsourcing it would be prudent to start small at the beginning. Once you feel more comfortable with the process and the people you are using then you can outsource larger tasks.

REALISTIC

We all have our own standards and expectations on work quality. However you need to be realistic in your expectations of what will finally be delivered to you.

I’m not saying you should lower your standards. If you have specific standards such as fonts, page size, word usage or count, be very clear in your brief.

Just don’t expect the work to be exactly how you would do it – after all the person is not you. I know when I had someone write some articles for me it took me a while to become used to their writing style and for them to understand mine.

TIMEFRAME

A common mistake when developing a brief is to forget to say exactly when you want the work completed and back to you. Be clear in your mind when you need it, take off a few days just in case it doesn’t arrive in your inbox in time and put this in the brief. This is extremely important if you are going to be charged by the hour for the work.

If you want it by a certain date, say so. If you want different tasks delivered at different times, put it in your brief.

By applying the SMART principle to your outsourcing you will be able to effectively structure and critique your brief and improve your success rate in the market place.

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