SEO Learning Series – 4: Writing Web Pages Part 2

Once you get all your KEY PHRASES, you use them to write your TITLES and DESCRIPTIONS (which contain the KEY PHRASES). The KEY PHRASES, TITLES, and DESCRIPTIONS are actually in the “code” of your website. To view your code you click on VIEW / SOURCE at the top of your browser. For Firefox, just right-click and select VIEW PAGE SOURCE.

Here are your meta tags in your website code for just one web page. Each page can have different meta tags.

Your web designer will need to insert your KEY PHRASES, TITLES, and DESCRIPTIONS into your code. There are certain rules to follow when using KEY PHRASES that need to be practiced. The KEY PHRASE meta-tag section may no longer be valid according to SEO information I have read, but others say to still leave it in as you never know if Google will use it again.

Next, you must insert the KEY PHRASES used in the meta tags, into the actual text on your web page. Having the KEY PHRASES literally on the page is what brings the page up in the search engine. You want to optimize each and every web page for that web page only. For example, if you are talking about one of your services, use an entire web page for only one service and only use key phrases for that one service.

When you are a small or start-up company you need to think out-of-the-box. It’s very difficult to compete with obvious key phrases. For example, it would be very hard for me to compete with Boston Mass Web Designer. Sometimes using the less competitive phrases is your best strategy.

Remember it’s just a single web page competing with every single web page on the internet. I may use something like “Affordable Web Builder” or “Web Pages including SEO”.

Use Google Insights to access the competitiveness of a key phrase.

You can read more about Search Engine Optimization here.

Have a great day.