SEO Learning Series – 3: Writing Web Pages

The first step in getting your website found in search engines starts with the way your website is structured. Web Designers are NOT required to do Search Engine Optimization on your website. They just build the site and are usually gone! You have to hire Search Engine Optimization (SEO) companies to then come in and optimize your new website.

SEO should also be applied every few months to keep the website fresh with new key phrases. Search Engines actually reward you by pushing you up in the search engines for “changing” “fresh” content.

In the old days, all websites were built in HTML, which is called a “static” web page, meaning you can’t change its content without a web designer going in and changing content for you. These types of websites are now outdated.

All websites today are “dynamic” websites (content management systems – such as Joomla and WordPress), which means the entire website is a database and the user and visitors can interact with the website and actually change the content (i.e. newsletter signup is actually adding content to your website by adding a name and email address). So, the actual website itself is giving you search engine optimization without even applying the key phrases yet. Just more tools to get you visible.

Therefore, the structure is the most important aspect of getting started in SEO. When someone searches for you with key phrases, your web pages come up in the search engine. Each web page has a TITLE and a DESCRIPTION.

SEO Titles and Descriptions

You have the opportunity to optimize EACH and EVERY web page on your website with different TITLES and DESCRIPTIONS using different key phrases.

Most web designers will just make all your TITLES the name of your company or website, not realizing each title can be different. They also may not realize they can optimize the DESCRIPTION for the key phrases as well. If they leave the DESCRIPTIONS blank, the search engine will just pull text from the page to just place something there. It doesn’t mean the web designer actually optimized the DESCRIPTION for you.

My philosophy is what is the point of building a website if it can’t be found in search engines? This is why I offer SEO FREE for life when you purchase a website at Massaffectadvertising.com. You can find out more there on what makes us completely different from other web design companies.

More to come on writing your web pages.

…until next time. Happy searching.