What is article marketing?
Article marketing is often referred to as “affiliate article marketing” because it is so popular with internet affiliate marketers. Article marketing is an internet business practice that is used mostly by marketing affiliates, but is also used by online businesses to promote all kinds of products, mlm, and direct sales.
Article marketing as a concept is quite simple:
1. You write articles that include a link to your website or to an affiliate page
2. You submit articles to free online article directories (free-press-release, prlog, goarticles, etc..)
3. People read your articles online and click the link to visit your website
4. Once at your website (or affiliate page) your readers purchase the item you are promoting and you earn commission.
Article marketing can also be used as a vehicle to send visitors (also known as “traffic”) to websites or blogs which contain classified advertisements. In this case you will get paid a small amount by the advertisers each time a visitor clicks on one of the advertisements. The actual amount depends upon the popularity of the keywords in the ad. These ads are called pay per click advertisements (usually referred to as “PPC”). The most popular source of these ads is Google “Adsense” but there are other companies who run PPC advertising as well. (MSN, YAHOO)
Another valid aspect of affiliate article marketing is the writing of articles to use as content on your own websites or blogs. If your websites or blogs contain daily fresh unique content, they are more likely to achieve higher rankings in search engine results. This content should be written daily (if possible), but no less than 3 times per week. If you are not a good writer, then find a quality article writing company or individual to write for you. You can also purchase article writing and submission software like “Article Marketing Robot.”
To capture the full power of article marketing, affiliates (or other online business owners) should write articles for their own websites or blogs as well as submitting articles to online article directories and posting their articles on various “Web 2.0″ or social media sites (facebook, twitter, etc..) to form what is called a “link wheel”
Article marketing has many advantages for internet marketers, and for affiliate marketers looking to promote their products or services online. Here are a few of those advantages:
1. Article marketing is free
2. Article marketing is simple
3. Anyone can do article marketing (if you can’t write your own articles, you can use a ghost writer)
4. Article marketing is entirely legitimate.
The increasing popularity of article marketing is mainly due to the fact that it is free. It is also popular because it works so effectively to generate highly targeted leads. Employing article marketing techniques can result in generating daily income from home for absolutely 100% free.
The most successful marketers use a combination of free and paid for tools and resources to generate leads. You have probably heard the old saying “less is more”, but on the internet more is definitely more: the more you promote your affiliate products, the more you will earn. You can definitely acheive success at making money online using free tools and resources, but you can increase your profits exponentially by investing in good marketing tools.
